Both are aeo platformstools, and both have been checked field by field against their own sites. Below is where they actually differ — and where we couldn't establish a difference.
3 capabilitieswhere one offers it and the other states it doesn't.
Traffic attribution✓Yes✕No
Revenue attribution✓Yes✕No
Product catalogue optimisation✕No✓Yes
left column AthenaHQ · right column Azoma
Every capability, side by side
CapabilityAthenaHQAzoma
Monitors brand mentions✓Yes✓Yes
Tracks citations✓Yes✓Yes
Sentiment analysis✓Yes?Not published
Competitor benchmarking✓Yes✓Yes
Prompt discovery✕No?Not published
Share of voice✓Yes✓Yes
Recommends fixes✓Yes✓Yes
Writes content✓Yes✓Yes
Publishes content✓Yes✓Yes
Builds off-site citations✓Yes✓Yes
Does outreach?Not published?Not published
Generates schema / llms.txt✓Yes✓Yes
Technical audit✓Yes✓Yes
AI crawler analytics?Not published✕No
Traffic attribution✓Yes✕No
Revenue attribution✓Yes✕No
A/B testing✕No✕No
Geo segmentation✓Yes?Not published
AI advertising✕No✕No
Product catalogue optimisation✕No✓Yes
Not published is not a no.Where a vendor never states whether it does something, we say so rather than printing a verdict we can't source — so an empty-looking row is a gap in their documentation, not a missing feature.