Keyword.com vs Semrush

Both are ai visibility monitoringtools, and both have been checked field by field against their own sites. Below is where they actually differ — and where we couldn't establish a difference.

From
On request
AI engines
Capabilities confirmed
7 of 17 answered
Based in
Las Vegas, NV
From
$139/mo
AI engines
6
Capabilities confirmed
5 of 9 answered
Based in
Boston, Massachusetts, USA

Where they differ

On the 20capabilities we track, we found no case where one of these does something the other verifiably doesn't. That is a real finding about how close they are — not a gap in the research. Compare them on price, engine coverage and the company instead.

Every capability, side by side

CapabilityKeyword.comSemrush
Monitors brand mentionsYesYes
Tracks citationsYesYes
Sentiment analysisYesYes
Competitor benchmarkingYesYes
Prompt discoveryYesYes
Share of voiceYesNot published
Recommends fixesNoNot published
Writes contentNoNo
Publishes contentNoNo
Builds off-site citationsNoNo
Does outreachNoNo
Generates schema / llms.txtNoNot published
Technical auditNot publishedNot published
AI crawler analyticsNot publishedNot published
Traffic attributionNot publishedNot published
Revenue attributionNoNot published
A/B testingNoNot published
Geo segmentationYesNot published
AI advertisingNoNot published
Product catalogue optimisationNoNot published

Not published is not a no.Where a vendor never states whether it does something, we say so rather than printing a verdict we can't source — so an empty-looking row is a gap in their documentation, not a missing feature.

Pricing

Keyword.com

  • Search Visibility$6/month
  • Search Visibility$7/month
  • 360° Visibility$26/month
  • 360° Visibility$33/month
  • AI Visibility$31.17/month
  • AI Visibility$39/month

Semrush

  • SEO$139/mo
  • Starter$199/mo
  • Pro+$299/mo
  • Advanced$549/mo

Full Keyword.com listing →Full Semrush listing →