Both are aeo platformstools, and both have been checked field by field against their own sites. Below is where they actually differ — and where we couldn't establish a difference.
Virginia Beach, VA, US (inferred from co-founder Michael Buckbee's stated location in press/podcast coverage — not an address the company itself publishes; see notes)
Where they differ
4 capabilitieswhere one offers it and the other states it doesn't.
Builds off-site citations✓Yes✕No
Does outreach✓Yes✕No
Generates schema / llms.txt✓Yes✕No
Traffic attribution✓Yes✕No
left column Indexly · right column Knowatoa
Every capability, side by side
CapabilityIndexlyKnowatoa
Monitors brand mentions✓Yes✓Yes
Tracks citations✓Yes✓Yes
Sentiment analysis✓Yes✓Yes
Competitor benchmarking✓Yes✓Yes
Prompt discovery?Not published✓Yes
Share of voice✓Yes✓Yes
Recommends fixes✓Yes✓Yes
Writes content✓Yes✓Yes
Publishes content✓Yes✓Yes
Builds off-site citations✓Yes✕No
Does outreach✓Yes✕No
Generates schema / llms.txt✓Yes✕No
Technical audit✓Yes✓Yes
AI crawler analytics?Not published✓Yes
Traffic attribution✓Yes✕No
Revenue attribution?Not published✕No
A/B testing?Not published✕No
Geo segmentation?Not published✓Yes
AI advertising?Not published✕No
Product catalogue optimisation?Not published✕No
Not published is not a no.Where a vendor never states whether it does something, we say so rather than printing a verdict we can't source — so an empty-looking row is a gap in their documentation, not a missing feature.