Frase vs HubSpot AEO

Both are seo suites with ai-search featurestools, and both have been checked field by field against their own sites. Below is where they actually differ — and where we couldn't establish a difference.

From
$39/mo
AI engines
5
Capabilities confirmed
9 of 10 answered
Based in
Boston, Massachusetts, USA
From
$45/mo
AI engines
3
Capabilities confirmed
8 of 8 answered

Where they differ

On the 20capabilities we track, we found no case where one of these does something the other verifiably doesn't. That is a real finding about how close they are — not a gap in the research. Compare them on price, engine coverage and the company instead.

Every capability, side by side

CapabilityFraseHubSpot AEO
Monitors brand mentionsYesYes
Tracks citationsYesYes
Sentiment analysisNot publishedYes
Competitor benchmarkingYesYes
Prompt discoveryNot publishedYes
Share of voiceYesYes
Recommends fixesYesYes
Writes contentYesYes
Publishes contentYesNot published
Builds off-site citationsNot publishedNot published
Does outreachNot publishedNot published
Generates schema / llms.txtNot publishedNot published
Technical auditYesNot published
AI crawler analyticsYesNot published
Traffic attributionNoNot published
Revenue attributionNot publishedNot published
A/B testingNot publishedNot published
Geo segmentationNot publishedNot published
AI advertisingNot publishedNot published
Product catalogue optimisationNot publishedNot published

Not published is not a no.Where a vendor never states whether it does something, we say so rather than printing a verdict we can't source — so an empty-looking row is a gap in their documentation, not a missing feature.

Pricing

Frase

  • Starter$39/mo
  • Starter$49/mo
  • Professional$103/mo
  • Professional$129/mo
  • Scale$239/mo
  • Scale$299/mo

HubSpot AEO

  • Standalone AEO$50/mo
  • Standalone AEO (Annual)$45/mo
  • Marketing Hub Free$0/mo
  • Marketing Hub StarterCustom
  • Marketing Hub ProfessionalCustom
  • Marketing Hub EnterpriseCustom

Full Frase listing →Full HubSpot AEO listing →